Service Advisor

Job Locations US-SC-West Columbia
Job ID
# of Openings
Product Support


The Service Advisor is responsible for educating the customer on the full range of services and benefits available at the dealership, resulting in incremental revenue. The person in this position is responsible for providing exceptional customer service, proactive communication and status updates to the customer throughout the service process.


Essential Responsibilities and Duties

  • Contributes to a positive work environment and promotes the vision, mission and values of BMC.
  • Completes all job responsibilities in a safe manner, promotes and champions a safe and healthy work environment.
  • Is the main point of contact and intake for all retail customer service opportunities. Interacts with all customers in a friendly, knowledgeable and professional manner and provides consistent, accurate and timely communication to set proper service expectations and execution on commitments. Demonstrates our commitment to exceptional customer service.
  • Champions coordination of customer needs and expectations internally with the Shop Supervisor and others as appropriate. Creates service tickets and is responsible for the accurate and timely updates of systems documentation in ServiceLink and Modern, to ensure that all are informed and synchronized on tickets/work to be performed and that all customer interaction documentation is visible to the Service team.
  • Is proficient at listening for and questioning customer needs to discover and capture additional service revenue opportunities. Makes appropriate recommendations for additional services that will increase machine uptime and extend the life of the machine. Uses knowledge of equipment and understanding of customer applications to recommend added value attachments and other equipment options.
  • Research service history on customer accounts, identifies parts and pricing for service work orders and provides the framework for quotes to the Shop Supervisor for review and completion.
  • Proactively contacts the customer consistent with our established process, to provide them with updates on service progress, CAT inspect or troubleshooting findings, impacts/changes to service quotes and promised completion dates. Works with the customer to establish the appropriate method (phone, text, email) and frequency of contacts through the Modern app.
  • Sets expectations for final invoice amounts and emails customer a copy of the invoice for review in advance of machine pick-up. Is responsible for taking and processing customer payments.
  • Manages all customer complaints and concerns and ensures satisfactory resolution of the same to increase customer retention.
  • Other duties as assigned.



  • High school diploma required, AS or BS degree in business related field preferred.
  • Experience in the diesel or construction equipment field preferred.
  • Ability to work with all levels of employees, management and customers in a positive, professional and effective way.
  • Ability to adapt to changing priorities; meets deadlines and works well under pressure. 
  • Must possess a customer centric mindset along with the ability to build strong relationships.
  • Excellent interpersonal, written and oral communication skills.
  • Strong work ethic and self-starter. Able to effectively manage multiple tasks/priorities and adapt to change.
  • Must possess a professional and friendly attitude and be able to quickly develop a rapport with customers over the phone and in person.
  • Ability to learn and navigate new software quickly.
  • Personal commitment to continuous improvement and service excellence. 
  • Ability to work independently with limited supervision.

Working Conditions

  • The physical environment requires the employee to work inside as well as in a non-climate-controlled environment throughout the year.
  • Job requires standing, stooping, squatting, pushing, pulling, twisting, turning, lifting.
  • Seeing, reading, writing and physical presence at the job location are required to complete job responsibilities.
  • Use of computer and other forms of technology to complete job responsibilities.


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